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Social Media Executive

Full-time
Work from Office
15,000 – 30,000 / month

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About the Role

We are looking for a passionate and creative Social Media Executive to join the Anvaya Healthcare team. You will be responsible for managing our social media presence across all platforms, crafting compelling mental health content, and helping us connect with individuals seeking psychological wellness.

Key Responsibilities

Plan, create and schedule engaging content for Instagram, Facebook, LinkedIn, YouTube and other platforms aligned with Anvaya Healthcare’s brand voice.
Develop and execute monthly social media calendars with a mix of educational, promotional, and community engagement content.
Design static graphics, reels scripts, and carousel posts in collaboration with the design team using Canva / Adobe tools.
Monitor, respond to, and engage with followers, comments, and DMs in a timely and empathetic manner.
Track and report social media analytics — reach, engagement, follower growth, and campaign performance — on a weekly/monthly basis.
Research mental health trends, hashtags, and competitor activity to inform content strategy.
Coordinate with psychologists and doctors for patient stories, expert tips, and awareness campaigns.
Run and optimize paid social media ads (Facebook/Instagram Ads) to promote services and events.
Support SEO and blog content distribution across social channels.

Requirements

Bachelor’s degree in Marketing, Mass Communication, Journalism, or a related field.
1–3 years of hands-on experience in social media management (healthcare/wellness experience is a plus).
Proficient in Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
Experience with Canva, Adobe Photoshop / Premiere, or similar design/video tools.
Strong understanding of social media analytics and reporting tools (Meta Business Suite, Hootsuite, etc.).
Excellent written communication skills in Hindi and English — empathetic and clear tone.
Basic knowledge of Facebook/Instagram paid advertising and boosting.
Ability to work independently and manage multiple campaigns simultaneously.
Passion for mental health advocacy and community building is highly valued.

Dwarka, Delhi

Second floor, Plot No 28,
Sector-12A Rd, Block A,
Sector 12 Dwarka

Call Now: +91-9810659825

Vasant Vihar, Delhi

Ground Floor, Plot No. - E-7/5, Block E,
Vasant Vihar, Delhi

Call Now: +91-9650277301

Gurgaon

2nd Floor, P-106, Uppal Southend,
Sector 48, Gurugram

Call Now: +91-9810590625

1 in every 5 individuals

suffers from some form of mental health illness

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